These days, everything you hear about advertising is that video is the best media to utilize to reach your audience. But you might have wondered, are they correct or not? It is being said that video proves to be more authentic than other methods. The truth is, videos convey a message with much more than verbal communication. Body language is also a huge aspect that resonates with your audience. So why don’t more people do it? Fear is likely the number one reason. If you are going to succeed with recruiting and you want to use video, you need a powerful duo of charisma and quality content. So again, how do you do that if you’re not naturally engaging and charismatic?
Your options are to struggle by trying to do it on your own or get assistance from the experts. Here at Prospect Boomerang, we know why video works and how you can learn to leverage it to make your recruiting more effective. The key is to get the audience engaged and solely focused on you.
So how do you go about it? The best way to get started is to do just that. Don’t let fear hold you back from the advantages that video presents to your recruiting process. Create recordings of yourself and place them on a platform where you can upload them on a limited basis. Work on your confidence in the videos and review them to see what areas need improvement.
Now that was the easy part. You can face the camera now but what content will resonate with your audience? Listen to the Brokerpreneur podcast where we discuss all this and much more with our guests! You can listen to the podcast on a run, in your car or even at home. There’s no excuse to miss out on the solution you’ve been looking for!
If you want to make the most out of your outreach, video needs to be one of our main focuses.