Blog: You Thought Marketing Your Brokerage Had To Be Expensive, The Truth Will Shock You

With payroll, occupancy costs, and commission payouts increasing, the downward pressure on profits are continuing to compound. There are so many other costs associated with running a brokerage, how can you afford to spend extra on marketing that helps you attract new real estate recruits to your brokerage?  

Investing in pricey marketing campaigns to attract candidates is actually a misconception. What if I told you that money is not the problem? That you could save money and generate interest in your brokerage? 

There are many free and inexpensive ways you can utilize to get the results you need. Many brokers host sales meetings and training sessions that contain a tremendous amount of value to their agents. Yes, investing in your agents is a sure way to boost the attractiveness of your brokerage. Ask your agents to post a comment on social media after your sales meeting sharing their favorite part of what was discussed.

Have other agents offer congratulations to the ones that won awards in that meeting. That way the agent that got the award gets more recognition without them having to post it themselves and seeming self-aggrandizing. This is not only a great work culture but other agents who may be considering changing to another brokerage will take notice of the support.

Another great method is to record and share highlights from your meetings. Have your agents take short video clips from the sales meeting and show them to the recruits. If a senior agent is the one presenting, it will be an added bonus. Recruits will see that you value your agents and actively provide opportunities for recognition. You can post the clips on social media as well to further display your work culture. It’s a win-win position for your brokerage! 

Often brokers get into a rut when they think of their recruiting budget and panic over the cost of traditional marketing. The industry is too noisy for ineffective and inconsistent marketing tactics that are costly yet offer little results. You need to make the most out of your marketing budget and we want to see that happen! Reach out to Prospect Boomerang and we will send you the sales meeting guide for FREE.  It offers a practical outline on how to make the most of your meetings as well as a 12-month agenda that you can easily deploy in your meetings and so much more. Simply click the link here to find out more!